Describe your business in a few sentences (décrit la compagnie en quelques phrases) (elevator pitch)
Do you have a brand style guide (guide de style de marque)
If not: push more questions of liked and used colors / brand image and feel /
What are your goals for this project? What is the goal in building this website?
Who are your competitors and what makes you different?
Who is your target audience? (public cible)
What will users accomplish on the website? (most important pages for CTAs)
What is the most important information to give to the user? (figure out the home page)
What specific features do you want on the website?
What is important for you to be able to modify yourself?
What is the scope of the project (timeline, budget)
Do you currently have a website and if yes, is anyone working on it?
Can you give me 3 examples of websites with different elements you really like and dislike?
How important is SEO for you? Should the website be planned around this or only a basic touch?
Would you like to have ongoing support and maintenance? (banked hours)
When could you send the content?